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15 Stories About One Thing

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Created By: Joe Wein, Writer, Director, Producer, Editor

Short film shot on a lark in more than 20 Los Angeles locations. With neither a script nor actors, Joe approached diverse strangers and asked each person the same question. Unamused, one toy store owner threatened to attack Joe with his ukulele. We’re grateful for those brave enough to share their story. Enjoy!

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APCI provides more than 30 years of award-winning experience. We are proud to provide clients with regional and global communications and integrated campaigns that include language translations. Honors for our results-driven partnerships span recognition from the global Association of Independent Information Professionals, to the Communicator Awards from 6,000 entries judged by the Academy of Interactive and Visual Arts with industry leaders from Disney, Wired and MTV.

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