February 2024
https://www.youtube.com/watch?v=MK_ILZpdz18
Our award-winning filmmaker, Joe Wein, filmed this delightful short in more than 20 Los Angeles locations. Without a script or actors, Joe approached strangers and asked each person the same question. Unwilling to play along, one toy-store owner started swinging his ukulele at Joe. Several others shared their inspiring stories. Enjoy!
May your communications be heartfelt today and every day,
Aggie, Joe, Jeff, Cynthia, Jeff, Kat, Rosemi, Kristy and the rest of our APCI team
